Made here
Ads and pages, built in the same room.
Live ads and funnels built for clients. Shown as examples of format and craft — not as a client list, and with no performance figures attached.
The right media. The right message. The right funnel. All connected, tested and optimized to turn paid traffic into valuable users.
Magic Ball brings Native, Social and In-App Programmatic together with the creative, landing pages and funnels needed to turn attention into acquisition.
A campaign has three moving parts. Most agencies own one of them and wait on somebody else for the other two. Here they all are.
Concepts, hooks and formats made here and tested against live traffic — not ordered from a queue and delivered next week.
Pre-landers, playables and landing pages built for the traffic source they'll meet, because the page decides what the click was worth.
The daily part. Bids, placements, budgets and creative rotation moved every day rather than reviewed every month.
Live ads and funnels built for clients. Shown as examples of format and craft — not as a client list, and with no performance figures attached.
Different users, different intent, different creative, different maths. Treating them the same is the most expensive assumption in performance marketing.
Users who weren't looking for you yet. The ad, the pre-lander and the offer have to carry them the whole way, so we build all three together.
The creative is the targeting. We test hooks and concepts at volume, because the feed decides in under a second and it isn't sentimental.
Users already holding a phone and already playing something. Bid strategy and creative refresh move this one, not targeting settings.
Every client gets a media buyer and an account manager who already know the category — because what separates a good month from a bad one is usually specific to the vertical, not general to media buying.
Real-money casino and sportsbook, judged on deposits and player value.
Social casino, where a first coin purchase converts and the second one is the business.
Consumer brands where the product page is the funnel and margin sets the ceiling.
Performance marketers first. A product, an audience and a number to optimize is enough.
Real-money casino and social casino look alike from the outside and behave nothing alike underneath.
One is settled by deposits and what a player is worth six months later. The other by a first coin purchase, and whether anyone comes back for a second. Same artwork, same wheel, completely different funnel and completely different maths.
We buy for both and build the funnels for both — which mostly means we already know where each one leaks, and what to change first.
We don't optimize for clicks. We optimize for players.
We've spent two decades across performance marketing — traffic, platforms, creative, funnels and growth — through the rise of native, the tightening of paid social, and every platform change that turned a reliable channel unreliable overnight.
The one thing that never changed is that good media buying is an obsession with the numbers. So that is what we hire for, and it is why the people you brief are the people inside the accounts: you talk to whoever is making the decisions, not to somebody relaying them.
Starting from nothing, fixing something that isn't paying, hunting for your next source of scale, or just short of people who know how to buy — tell us what you're working on and we'll tell you honestly whether we can help.